Geofencing Market Companies, Growth with an Impressive CAGR Scope of Current and Future Industry Analysis and Trends, forecast 2027 | MRFR
Market Scenario:
The global Geofencing
Market Companies will touch USD 2,387
million at a 27% CAGR in the forecast period 2020- 2027, states the latest
Market Research Future (MRFR) analysis. Geofencing, put simply, is a
location-based application that uses GPS technologies and RFID to develop
virtual geographic boundaries.
Various factors are
fuelling the global geofencing market demand. As per the recent MRFR market
estimates, such factors include the increasing need for location based
applications among consumers, increase in the use of spatial data and
analytical tools, ease of integration and deployment of geofencing solutions,
the penetration of new technologies, and the rise in the use of spatial data
and analytical tools. The additional factors adding market growth include the
growth of competitive intelligence, rise in business intelligence, the need to
track the marketing activities of competitors, increasing technological
advances to maintain the security and safety majors for the organization,
demand for geofencing marketing, increasing use during COVID-19 pandemic, and
growing application in certain sectors like child location service, telematics,
and human resources.
On the contrary, privacy
and legal concerns, increasing awareness about safety and security among
customers, high deployment cost, lack of knowledge, battery draining issues,
and technological concerns related to devising monitoring may impede the global
geofencing market growth over the forecast period.
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Competitive
Outlook:
The
leading players profiled in the global geofencing market report include Swirl
Networks Inc. (U.S.), Localytics (U.S.), GPSWOX, Ltd. (U.S.), Geomoby
(Australia), Bluedot Innovation (U.S.), Esri (U.S.), Simpli.Fi Holdings Inc.
(U.S.), Pulsate (U.S.), Thumbvista (U.S.), and Apple, INC. (U.S.), among
others. The other players include SuccorfishM2M (U.K.), Visioglobe (France),
Raveon Technologies (U.S.), Plot Projects (Netherlands), Urban Airship (US),
Nisos Technologies (U.S.), MobiOcean (India), Maven Systems (India),
LocationSmart (U.S.), InVisage (U.S.), Factual (U.S.), DreamOrbit (India),
Mapcite (U.K.),and Mobinius Technologies (India), among others.
Segmentation:
The MRFR report throws
light on an inclusive segmental analysis of the global geofencing market based
on vertical, organization size, deployment, device type, and component.
By component, the global
geofencing market is segmented to services and solution. The services segment
is again segmented into API management and testing services, consulting and
advisory services, support and integration services, and deployment and
integration services. Of these, the API management and testing services segment
will lead the market over the forecast period.
By type, the global
geofencing market is segmented into mobile geofencing and fixed geofencing. Of
these, the fixed geofencing will dominate the market over the forecast
period.
By organization size,
the global geofencing market is segmented into large enterprises and SMEs. Of
these, the large enterprise will have the lions share in the market over the
forecast period.
By vertical, the global
geofencing market is segmented into government, media and entertainment,
transportation, retail, manufacturing, healthcare, BFSI, and others. Of these,
the transportation segment will spearhead the market over the forecast period.
Regional Analysis:
Geographically, the
global geofencing market is bifurcated into Europe, North America, the Asia
Pacific, and Rest of the World (RoW). Of these, North America will head the
market over the forecast period. Technological advances, increasing need for
location based applications, rise in the use of spatial data and analytical
tools, the presence of a large number of established key players such as Apple,
the presence of a well-established infrastructure that allows higher
penetration of devices, increasing adoption of smartphones, and growing
popularity of social media platforms are adding to the global geofencing market
growth in the region.
In the Asia Pacific
region, the global geofencing market is predicted to have admirable growth over
the forecast period. Increased smart city projects, growing government
initiatives in India, South Korea, China, and Japan, and increasing awareness
regarding the benefits of location-based services to increase the efficiency of
fleet management systems and marketing campaigns are adding to the global
geofencing market growth in the region.
Industry
News
The
introduction of its Geofencing software as an additional solution for dealers
to achieve higher conversions was announced by Shop Smart Autos. An all-time
high in online sales has been achieved by automotive shopping. COVID 19 moved
young and old into the digital era rapidly. An early adapter to digital was the
automotive market. Consumers, including their cars, have made the transition
into completely trusted online shopping. In digital prospecting, lead
generation businesses have proved to be the most productive, but the transition
has fallen short. ShopSmartAutos enables the seller to buy leads that move
directly to the VIN specific stock of the dealer from it's own search engine.
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Full Report Details @ https://www.marketresearchfuture.com/reports/geofencing-market-4490
Table of Contents:
1 Executive
Summary
2 Scope
of the Report
2.1 Market
Definition
2.2 Scope of the
Study
2.2.1 Research
objectives
2.2.2 Assumptions
& Limitations
2.3 Markets
Structure
Continued….
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