User Experience (UX) Research Software Market, MRFR Growth Trending Report Margins, Top Key Players at a CAGR of according to Emerge Research Report Forecast By 2027
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Market Scenario:
In
2019, the global User
Experience (UX) Research Software Market was anticipated
to account for approximately USD 183.8 Million. Further, the worldwide market
is projected to generate nearly USD 356.0 Million by the end of the year 2026.
However, it is estimated to account for the market value at a CAGR of 11.9% in
the assessment period.
The
increasing online commerce business, the growing digitization initiatives, and
the growing adoption of mobile marketing among different vertices are some of
the important growth driving factors for the User Experience (UX) Research
Software Market during the analysis period. In addition, the UX research
software vendors and manufacturers have significant growth opportunities due to
the new technology implementation and digitalization, such as incorporating
artificial intelligence and IoT technology in UX research software, which is
growing the attention of enterprises and governments. Apart from these, the UX
research software includes many benefits such as increasing professionalism,
flexibility, and cost savings that are fuelling the demand for the global
market among all the verticals.
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Competitive
Outlook:
The
key players of the global user experience (UX) research software market include
UserTesting (US), Qualtrics (US), Hotjar (Malta), Lookback (California),
UserZoom (London), Validately (New York), Userlytics (California), UsabilityHub
(Victoria), TryMyUI (California), Woopra (San Francisco, CA), Usabilla
(Amsterdam), TechSmith (US), and User Interviews (New York).
Segmentation:
As
per the User Experience (UX) Research Software Market report, the current
market has been segmented based on types and applications.
Depending
on the type segment, the current market has been classified into on-premises
and cloud-based. Of these, the cloud segment was projected to lead the global
market for the year 2019 and is further estimated to continue its leading
position during the assessment timeframe. Moreover, this segment is estimated
to account for a higher CAGR of 13.3% in the analysis period. The demand for
the cloud segment is fuelling because of its scalable and powerful quality that
possesses flexible pricing to grab the attention of different
enterprises.
The
User Experience (UX) Research Software industry has been segregated into SMEs
(small and medium enterprises) and large enterprises in terms of the
application segment. In 2019, the large enterprise segment was projected to
lead the global market and is further anticipated to continue its leading
position in the further coming years. This segment is expanding due to the
adoption of advanced software to gain more customers and enhance their
marketing activities. On the contrary, the EMEs segment is predicted to account
for a higher CAGR of 15.8% in the assessment timeframe of 2020 to 2030.
Regional
Analysis:
According to the User Experience (UX) Research
Software Market analysis, the global market has been segregated into various
geographical regions such as the Middle East & Africa, North America,
Asia-Pacific, Europe, South America, and other parts of the world.
Among all, the North American market for User
Experience (UX) Research Software was estimated to dominate the market for the
year 2019 by generating a market value of USD 86.9 million. Further, this
region is anticipated to expand at approximately USD 255.4 million by the end
of the year 2030 and is estimated to account for a CAGR of 10.5% during the
forecast period. Apart from these regions, the Asia Pacific User Experience
(UX) Research Software Market is projected to show the highest CAGR of 17.3%
between the period of 2020 to 2030.
Industry News
In
August 2020, TechSmith Relay became rebranded with TechSmith Knowmia, which is
considered a great solution to provide Zoom integration.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
Continued…
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