Customer Experience Analytics Industry, Key Findings and Segments by End-Use Industry Trends A Higher region Key Regions, Business Trends, Global Segments by Forecast 2027
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Market Scenario:
The market is going to reach a valuation of USD 12
Billion by 2023. Customer Experience Analytics Industry is
derived from the data acquired from consumer and company interaction. Customer
experience analytics is gaining importance in today’s competitive market. The
customer experience analytics data is gathered via numerous touch points and
helps the organization to understand consumer needs and problems. The consumer
and company interactions happen via web, call centres, mails, mobiles etc.
Customer
experience analytics market is expected to grow in a significant way through
the improving big data analytics technicalities. Specifically, the market is
expected to witness greater growth after the Pandemic phase gets over. This is
expected to encourage the enterprises in designing, handling, and enhancing
overall customer experience. All these are expected to boost the market during
the forecast period.
The escalated demand
level for voice of customer analytics is estimated to play a crucial role in
the development of the cloud storage market. Moreover, the increased occurrence
of remote working patterns in organizations due to the ongoing COVID- 19
pandemic is estimated to benefit the long-term growth of the cloud storage
market.
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Competitive Outlook:
The prominent players
in customer experience analytics market are – Adobe Systems
Incorporated (U.S.), Oracle Corporation (U.S.), IBM Corporation (U.S.), Nokia
Networks (Finland), Tech Mahindra Limited (India), Avaya Inc. (U.S.), SDL (U.K.),
SAS Institute Inc. (U.S.), OpenText Corporation (Canada) and HP Inc. (U.S.)
among others.
Segmentation:
The global Customer
analytics market is segmented on the basis of deployment, solution, service,
organization size, and vertical.
This covers data
processing, predictive software, and social media analytics software, customer
voice, web analytics platform, dashboard, and reporting by application group.
Social media analysis tools allow company to gain competitive advantage by
improving business awareness, enhancing product and service processes,
providing deep insight into consumer purchasing behaviour and promoting
industry innovation.
Based on deployment, the
customer analytics market is segmented into cloud and on-premises. The
cloud-based customer analytics system offers website traffic search filters,
the most common website and the performance monitoring program. Cloud solutions
enable organization by providing drag and drop function and offers roll-based
workflow. The study indicates that growing demand of digitally stored data and
cloud computing is driving the on-premises deployment service.
Regional
Analysis:
The regional analysis of
customer analytics market has been conducted on Asia pacific, Americas, Europe,
and Rest of the World.
Thanks to the presence of
major players in the area and the adoption of customer analytics solution by
small and large businesses, North America has the largest market share in the
customer analytics industry. Countries like the US and Canada are contributing
significant quantities of revenues in the region 's customer analytics sector.
North America's
digitization is largely due to the advent of new technologies, and the
societies that benefit from it. Small and medium-sized businesses are growing rapidly
implementing customer analytics solution, particularly one for the retail
sector. Customer analytics are increasing interest as companies are looking to
boost their business growth by switching from on-site to cloud based. The
initial low cost, cost savings on infrastructure, automated product updates,
and seamless integration drives the cloud-based customer analytics industry.
The key market players have implied
various strategic techniques to boost global market growth. Thus, to meet the
global market demands, the global market increased its speed in producing more
valuable products for its intended customers. Recently, the global market has
stabilized its position in the global market and is expected to register a
higher Voice of customer analytics Report Market Size for the forecast period.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market
Definition
2.2 Scope
of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets
Structure
Continued….
LIST OF TABLES
TABLE 1 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY TOUCH POINT
TABLE 2 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY SOLUTION
TABLE 3 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY VERTICAL
Continued….
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY TOUCH POINT (%)
FIGURE 3 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY SOLUTION (%)
Continued….
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