Content Analytics Market Trends, Key Findings and Segments by End-Use Industry Higher region Key Regions Economy due to High Emerging Demands by Forecast to 2027
Content
Analytics Market Overview:
The
emergence of the internet has caused production and recording of humungous
amounts of data. Use of various social media platforms, digital media to create
and share content has been a significant contributor to the emergence of the
concept of big data. Such data contains many useful but hidden trends that can
help organizations with various decisions. Rising use of social media, digital
media and a shift of business operations to cloud-based platforms has enabled
organizations to capture intricate details and trends in the data that is being
produced each minute with the help of content analytics solutions. Along with
better decision making, it aids organizations in providing better forecasting
and helps end users to achieve improved process and efficiency while optimizing
economies of scale.
On
the advent of various interactive platforms, including a rise in the usage of
social media, increasing shift towards electronic record maintaining in many
industrial sectors, the demand for content analytics solutions is elevated.
Factors such as ease in the availability and accessibility of smart
communication devices and enhanced technological infrastructure are influencing
significant growth in the global Content Analytics Market. The latest report
published by Market Research Future (MRFR) has prognosticated a lucrative 22%
CAGR for content analytics market during the assessment period.
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Major
Key Players:
Due
to the presence of multiple players who strive to capture a greater share, the
global content analytics market appears to be moderately fragmented during the
forecast period of 2017 and 2023. The report published by Market Research
Future has profiled the significant players in the content analytics market to
provide a comprehensive overview of their operations and strategies.
Some
of these prominent players present in the global Content
Analytics Market Trends include International Business
Machine Corporation (U.S.), Adobe Systems, INC. (U.S.), Clarabridge, INC.
(U.S.), Interactive Intelligence Group, INC. (U.S.), Opentext Corporation
(Canada), Oracle Corporation (U.S.), Verint Systems (U.S.), Nice Systems LTD.
(Israel), SAP SE (Germany), and SAS Institute, INC. (U.S.).
Segmental
Analysis
The
Global Content Analytics Market has been segmented by application, deployment
and vertical.
By
application, the market is segmented into speech analytics, text analytics, web
analytics, and social media analytics.
Based
on deployment, the content analytics market is segmented into cloud and
on-premise. By vertical, the market is segmented into IT &
telecommunication, BFSI, retail & consumer goods, healthcare, government,
travel & hospitality, and media & entertainment.
Regional
Analysis:
North
America is estimated to witness market growth for content analytics owing to
high adoption of cloud-based solutions by organizations and a need to improve
the information governance in organizations. The study conducted by Market
Research Future concludes that Europe is anticipated to showcase significant
market growth for content analytics solutions.
The
Asia Pacific is estimated to garner the fastest growth due to continuous
investments in research and development of content analytics market. Further,
the robust growth in the e-commerce trends to attract new customers is driving
substantial growth to the content analytics market in the region. The Asia
Pacific is also witnessing higher adoption of content analytics tools by small
and medium enterprises. Emergent countries such as India and China are seen
adopting content analytics tools on a large scale due to increasing population,
growing IT landscape and expanding e-commerce industries. Moreover, competitive
advantage, budding retail sector, and proliferated technological advancements
in cloud, analytics, and mobile technologies are boosting growth in the content
analytics market in the region.
Industry
Update:
February
2019: BriefCam announced that its extensible video content analytics platform
had achieved certification with Milestone Systems’ XProtect video management
software. BriefCam can be seamlessly integrated with third-party products, and
provides partners and end users with similar opportunities of freedom of choice
and delivers a disruptive, scalable as well as an easy to use video content
analytics platform.
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Table
of Contents
1
Market Introduction
1.1
Introduction
1.2
Scope of Study
1.2.1
Research objective
1.2.2
Assumptions
1.2.3
Limitations
1.3
Market Structure
2
Research Methodology
2.1
Research Type
2.2
Primary Research
2.3
Secondary Research
2.4
Forecast Model
2.4.1
Market Data Collection, Analysis & Forecast
2.4.2
Market Size Estimation
Continued….
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List
of Tables
Table
1 Content Analytics Market, By Application
Table
2 Content Analytics Market, By Deployment
Table
3 Content Analytics Market, By Vertical
Table
4 Content Analytics Market, By Region
Table
5 North America Content Analytics Market, By Application
Continued….
List
of Figures
Figure
1 Research Type
Figure
2 Content Analytics Market: By Application (%)
Figure
3 Content Analytics Market: By Deployment (%)
Figure
4 Content Analytics Market: By Vertical (%)
Figure
5 Content Analytics Market: By Region (%)
Continued…
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