Antivirus Software Market Growth, Key Findings and Segments by End-Use Industry Languages A Higher region Key Regions Production Sites Demographic, Geographic Segment by 2027
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Market Scenario:
The
global Antivirus
Software Market is projected to register a CAGR of
10.8% during the forecast period, 2020–2026. In this report, Market Research
Future (MRFR) includes the segmentation and dynamics of the market to offer a
better glimpse of the market in the coming years.
Increasing
concerns over data security, consumers’ shift towards paid antivirus software,
high adoption of smartphones, and digitization of industry verticals are some
of the factors that are likely to be responsible for the growth of the market
during the forecast period. Along with this, the upsurge in cybercrimes
targeting small and medium enterprises is another reason fueling the growth of
the antivirus software market. However, the availability of free software tools
is a major challenge for software providers operating across the globe.
The
global antivirus software market is fragmented, with several players offering
their solutions to enterprises. The established players in the global antivirus
software market for 2019 include Symantec Corporation, followed by McAfee Inc.,
ESET, and others. Their collective share is high, representing a concentrated
market. However, there are several other popular players in the global
antivirus software market, offering cost-effective software solutions. The
global antivirus software market is projected to experience a moderate-high
level of competitive rivalry, and mergers & acquisitions are likely to
intensify the competition between larger players.
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Competitive
Outlook:
The
key players of the global antivirus software market include Symantec
Corporation (Broadcom Inc.) (US), Mcafee, LLC (US), ESET, SPOL. S
R.O.(Slovakia), Bitdefender (Romania), Kaspersky Lab (Russia), Trend Micro
Incorporated (Japan), Avast Software S.R.O. (Czech Republic), Fortinet, Inc.
(US), F-Secure (Finland), Data Cyberdefense AG (Nordrhein-Westfalen), Avira
Operations GMBH & CO. KG. (Germany), BEIJING QIHU KEJI CO. LTD (China),
Tencent (China), Quick Heal Technologies Limited (India), Comodo Security
Solutions, Inc. (US), Microsoft Corporation (US), AHNLAB, INC. (South Korea),
Beijing Rising Information Technology CO., LTD.(China), and Cheetah Mobile,
Inc.(China)
Segmentation:
The
global antivirus software market has been segmented based on software type, end
user, and region.
Based
on type, the antivirus software market has been segmented into PC and
Phone/Pad. The PC segment accounted for the larger market share in 2019, with
the larger market value; it is expected to register the highest CAGR of 11.1%
during the forecast period. PCs or personal computers need to be protected from
viruses that adversely impact personal data. Individuals and enterprises look
for best-in-class antivirus software that wholesomely protects sensitive data.
Some of the popular or preferred antivirus software for PCs include Bitdefender
Antivirus Plus., Kaspersky Anti-Virus., Norton Antivirus Plus, and F-Secure
Antivirus Safe. Preference for the software varies on the basis of the type of
operating system being used, the price of the software, and features included
in the software. The phone & pad segment was the second-largest market in
2019, and it is projected to exhibit a CAGR of 10.4%.
Based
on application, the global antivirus software market is categorized into individual
users, enterprise users, and government users. The enterprise user segment
accounted for the largest market share in 2019, and it is expected to register
a CAGR of 10.5% during the forecast period. The government user segment was the
second-largest market in 2019. It is projected to register the highest CAGR of
12.0%.
Regional
Analysis:
The
global antivirus market, by region, is led by North America. Technological
advancements and the growing need for solutions against most viruses, worms,
Trojan horses, and other threats are projected to drive the market growth in
North America in the coming years. The US is leading the market, whereas Canada
is expected to witness a high growth rate in the coming future.
North
America is expected to be one of the largest markets for antivirus software
during the forecast period. Rapid digitalization, technological advancements,
and the growing use of laptops and smartphones are leading to the higher
adoption of antivirus solutions, which help against phishing attacks, scan
removable devices, protect against online threats, and also block spam sites
and ads. The higher market penetration of technology across the region and the
presence of large multinational as well as local companies have propelled the
adoption of antivirus solutions in the region. North America, by country, has
been segmented into the US, Canada, and Mexico.
.
Industry News
However, in the meantime, the key market players have
implied various strategic techniques to boost global market growth. Thus, to
meet the global market demands, the global market increased its speed in
producing more valuable products for its intended customers. Recently, the
global market has stabilized its position in the global market and is expected
to register a higher Antivirus Software Market Size for the forecast period.
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Full Report Details @ https://www.marketresearchfuture.com/reports/antivirus-software-market-10301
1 Executive
Summary
2 Scope
of the Report
2.1 Market
Definition
2.2 Scope of the
Study
2.2.1 Research
objectives
2.2.2 Assumptions
& Limitations
2.3 Markets
Structure
3 Market
Research Methodology
3.1 Research
Process
3.2 Secondary
Research
3.3 Primary
Research
3.4 Forecast
Model
Continued….
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