Over The Top Content Market, New-Age Technology Upgrading Greater Growing Preference, Opportunities Segment Insight Industry Research 2030
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Market Scenario:
The
anticipated global OTT content market size is expected to cross USD 551.75
billion by the end of the present forecast years. The current growth rate for
the market in the present forecast years is recorded to be a CAGR of
17.9%.
The
OTT content services are a revolutionary substitute for older traditional
telecommunication methods. The OTT term is defined as the mode of facilitating
digital content over the internet without the use of any set-top box or cable
subscription. It means that one doesn’t need to subscribe to any kind of cable
TV subscription to enjoy its contents. The OTT services, in a nutshell, consist
of television, telephony, SMS and others. The audience across the world is now
switching from cable subscriptions to OTT subscriptions for its easy
accessibility with just the internet. Thus, the demand pace is increasing at a
rapid scale.
With
OTT picking up the trends, the content personalization concept has grown
substantially. Hence, it is a data drive approach that promotes content
creation for launching them over dedicated platforms. For a long time in the past,
the impersonalized content ruled the entertainment arena, but not anymore. Such
contents are now outdated and boring, for which OTT is escalating to the next
levels. The demand is not specific to any country or region but is worldwide.
The content personalization over the platforms is created with the taste and
choices of the intended audience. Based on the viewing preferences, the
platforms decide upon creating content or posting the ones they think would
interest the viewers.
Thus,
this report is a brief reflection on the overall growth potential of this
entire market. The market segmentation here highlights the fundamental elements
that are put together for collective utilization. With the reputation amidst
the young world, the regional analysis highlights the worldwide exposure of the
OTT market, which explains the predictability of high market size in the
present forecast years. Following that, the industry news upon select key
players also explains the urge of the collective market to make the market
thrive.
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Over
The Top Content Market - Competitive Analysis
With
the entry of new industry players in over-the-top content market segment, a
trend of solid, volume-driven growth has been observed in the market with the
addition of new and advanced content types in the segment. Companies are aiming
to capture & solidify their share of the market segment, by competing and
experimenting with various advantage points. The best long-term growth
opportunities for this sector can be captured by ensuring quality content
delivery and financial flexibility to invest in the optimal strategies.
Effective planning is essential in terms of business development so as to gain
maximum returns on investment.
The
prominent players in Over
The Top Content Market are – Apple, Inc. (U.S.), Facebook
(U.S.), Google, Inc. (U.S.), Netflix, Inc. (U.S.), Tencent Holdings Limited
(China), ActiveVideo Networks, Inc. (U.S.). Other important players in the
market are Brightcove Inc. (Boston,USA), Hulu LLC. (Santa Monica), Microsoft
Corporation (U.S.), Nimbuzz (Netherlands), Limelight Networks, Inc. (India),
Roku, Inc. (USA), among others.
Over
The Top Content Market – Segments
Based
on the content type segmentation, the global OTT market is categorized into
various types of content posted over dedicated platforms. The types include
VoIP, Videos and Images.
Based
on the deployment type segmentation, the global OTT market acts upon a couple
of deployment systems, including cloud and on-premise deployment.
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Over
The Top Content Market - Regional Analysis
The
regional analysis of Over-The-Top Content Market is being studied for regions
such as Asia Pacific, North America, Europe and Rest of the World. It has been
observed that North America would dominate the over-the-top content market
owing to factors such as high speed connectivity and presence of
well-established content providers in that region.
Asia
Pacific over-the-top content market is expected to show a positive growth over
the forecast period owing to factors such as rise in OTT content providers.
Latest
Industry News:
With
all of the possibilities in OTT entertainment systems, the subscription amounts
are also supposed to be fair at all times. Recently, Google, Netflix and a few
other platforms were fined for upgrading to unfair subscription amounts. The
companies are working on neutralizing this drawback!
14
Nov 2017 The startup Philo has received $25 million in funding from five cable
programming groups. Following the investment Philo has launched an over-the-top
skinny TV bundle that strips out expensive broadcast and sports networks.
Nov
2017 HBO has launched an over-the-top subscription streaming service in parts
of Central Europe. This move will allow its viewers in Hungary, Romania, the
Czech Republic and Slovakia to stream HBO programming alongside HBO Europe’s
local content and will not require users to have a pay TV subscription.
October
2017 DirecTV, the satellite TV business owned by AT&T the company is
preparing to release a set-top box that will deliver content entirely by way of
the Internet, instead of satellite, with Google’s Android TV software serving
to power the box.
8
September 2016 Quiptel Hong Kong Limited, the video streaming technology
company has been acquired by Falcon Acquisitions Plc which is strategically
focused on the over-the-top (“OTT”) market.
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