Customer Experience Analytics Market, New-Age Technology (MRFR) Opportunities and Forecasts Up to 2027 Trends, Outlook, Business Trends 2030
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Market Scenario:
The rise in concern of
the business groups and various other service and product provider sectors to
know their customer experience and feedback has led to the growth of the Customer
Experience Analytics Market. The market helps to
understand the customer’s needs and demand. The technical development of the
market concerns the goals and objectives of the business to understand and
attain the need of the consumers and let them for a better experience of the
service as the business sectors started increasing tremendously, the increase
in the need for business development techniques even grown high in demand.
These factors led to the growth of the Customer Experience Analytics
Market. Various driving factors are propelling the market growth rate. The rise
in demand for improving big data analytics is one of the chief driving factors
of the market, and the increase in the level of investment by various business
groups and professionals to improve their market value is boosting the market.
The advancement in technicalities in marketing is helping marketers to focus
and make major business decisions.
The outbreak of the virus
and the effect of lockdown has shown a moderate effect on the Customer
Experience Analytics Market. The vertical segments of the market faced tough
challenges during this period. The segments like manufacturing, transportation,
retail, and logistics have suffered more because these services were halted due
to the strict lockdown guidelines, and the mild impact was seen in segments
like healthcare and PSUs. But the key market players are trying to restore the
growth of the affected segment. The marketing strategy of the players is to
focus on the opportunities to enhance the growth of the global market.
The Customer
Experience Analytics Market is projected to register a CAGR of 17.7 % and
an estimated value of USD 6.5 Billion during the forecast period.
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Competitive Outlook:
The prominent players
in customer experience analytics market are – Adobe Systems
Incorporated (U.S.), Oracle Corporation (U.S.), IBM Corporation (U.S.), Nokia
Networks (Finland), Tech Mahindra Limited (India), Avaya Inc. (U.S.), SDL
(U.K.), SAS Institute Inc. (U.S.), OpenText Corporation (Canada) and HP Inc.
(U.S.) among others.
Segmentation:
The Customer
Experience Analytics Market is segmented based on touchpoint, solutions,
and vertical. The touchpoint segment of the market is bifurcated into the
company website, branch, call center, and in terms of the web. Based on the
solution segment, the market is fragmented into data management, social media
analytical tools, the voice of the customer, web analytical tools, and
dashboard and reporting. The vertical segment includes BFSI, healthcare,
manufacturing, IT communication service provider, travel, and hospitality. All
these segments boost the market value at the global level.
Regional
Analysis:
The geographical
distribution of the Customer Experience Analytics Market states the
growth of the market in major regions such as North America, Europe, Asia
Pacific, and the rest of the world. North America is the dominating region of
the market with the largest share among other regions. The presence of key
players in the major regions of North America, such as the US and Canada, is
boosting the regional market; meanwhile, the Asia Pacific is considered the
fastest-growing segment due to the increased usage of electronic gadgets,
smartphones, and other devices. China, India, Japan, and the Republic of Korea
are the leading regions of the Asia Pacific Market. The European Market shows a
decent growth rate during the evaluation period.
Sprinklr, a customer
experience management company, has raised $400 million in the capital in eight
rounds of funding that went public in summer 2021. It is reported that it sold
over 16 million shares in its IPO.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market
Definition
2.2 Scope
of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets
Structure
Continued….
LIST OF TABLES
TABLE 1 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY TOUCH POINT
TABLE 2 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY SOLUTION
TABLE 3 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY VERTICAL
Continued….
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY TOUCH POINT (%)
FIGURE 3 CUSTOMER EXPERIENCE
ANALYTICS MARKET, BY SOLUTION (%)
Continued….
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