Content Analytics Market, Impact On The Growth, Restraints, Opportunities Development Scenario Economy Due to High Emerging Demands by Forecast to 2027
Content Analytics Market
Overview:
The emergence of the
internet has caused production and recording of humungous amounts of data. Use
of various social media platforms, digital media to create and share content
has been a significant contributor to the emergence of the concept of big data.
Such data contains many useful but hidden trends that can help organizations
with various decisions. Rising use of social media, digital media and a shift
of business operations to cloud-based platforms has enabled organizations to
capture intricate details and trends in the data that is being produced each
minute with the help of content analytics solutions. Along with better decision
making, it aids organizations in providing better forecasting and helps end
users to achieve improved process and efficiency while optimizing economies of
scale.
On the advent of various
interactive platforms, including a rise in the usage of social media,
increasing shift towards electronic record maintaining in many industrial
sectors, the demand for content analytics solutions is elevated. Factors such
as ease in the availability and accessibility of smart communication devices
and enhanced technological infrastructure are influencing significant growth in
the global Content Analytics Market. The latest report published by Market
Research Future (MRFR) has prognosticated a lucrative 22% CAGR for content
analytics market during the assessment period.
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Major Key Players:
Due to the presence of
multiple players who strive to capture a greater share, the global content
analytics market appears to be moderately fragmented during the forecast period
of 2017 and 2023. The report published by Market Research Future has profiled
the significant players in the content analytics market to provide a
comprehensive overview of their operations and strategies.
Some of these prominent
players present in the global Content
Analytics Market include International Business Machine
Corporation (U.S.), Adobe Systems, INC. (U.S.), Clarabridge, INC. (U.S.),
Interactive Intelligence Group, INC. (U.S.), Opentext Corporation (Canada),
Oracle Corporation (U.S.), Verint Systems (U.S.), Nice Systems LTD. (Israel),
SAP SE (Germany), and SAS Institute, INC. (U.S.).
Segmental Analysis
The Global Content
Analytics Market has been segmented by application, deployment and vertical.
By application, the
market is segmented into speech analytics, text analytics, web analytics, and
social media analytics.
Based on deployment, the
content analytics market is segmented into cloud and on-premise. By vertical,
the market is segmented into IT & telecommunication, BFSI, retail &
consumer goods, healthcare, government, travel & hospitality, and media
& entertainment.
Regional Analysis:
North America is
estimated to witness market growth for content analytics owing to high adoption
of cloud-based solutions by organizations and a need to improve the information
governance in organizations. The study conducted by Market Research Future
concludes that Europe is anticipated to showcase significant market growth for
content analytics solutions.
The Asia Pacific is
estimated to garner the fastest growth due to continuous investments in
research and development of content analytics market. Further, the robust
growth in the e-commerce trends to attract new customers is driving substantial
growth to the content analytics market in the region. The Asia Pacific is also
witnessing higher adoption of content analytics tools by small and medium
enterprises. Emergent countries such as India and China are seen adopting
content analytics tools on a large scale due to increasing population, growing
IT landscape and expanding e-commerce industries. Moreover, competitive
advantage, budding retail sector, and proliferated technological advancements
in cloud, analytics, and mobile technologies are boosting growth in the content
analytics market in the region.
Industry Update:
February 2019: BriefCam
announced that its extensible video content analytics platform had achieved
certification with Milestone Systems’ XProtect video management software. BriefCam
can be seamlessly integrated with third-party products, and provides partners
and end users with similar opportunities of freedom of choice and delivers a
disruptive, scalable as well as an easy to use video content analytics
platform.
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Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data
Collection, Analysis & Forecast
2.4.2 Market Size
Estimation
Continued….
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List of Tables
Table 1 Content Analytics
Market, By Application
Table 2 Content Analytics
Market, By Deployment
Table 3 Content Analytics
Market, By Vertical
Table 4 Content Analytics
Market, By Region
Table 5 North America
Content Analytics Market, By Application
Continued….
List of Figures
Figure 1 Research Type
Figure 2 Content
Analytics Market: By Application (%)
Figure 3 Content
Analytics Market: By Deployment (%)
Figure 4 Content
Analytics Market: By Vertical (%)
Figure 5 Content
Analytics Market: By Region (%)
Continued…
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