Email Marketing Market, Emerging Trends, Qualitative Outlook Growth, Industry Latest Trends, Top Company Analysis by 2027
Market Scenario:
The
Email Marketing Market
is growing continually worldwide, witnessing the rising adoption of these
solutions to create highly effective promotion campaigns. Besides, the market
expansion attributes to the increasing numbers of marketing & advertising
agencies that speak to bulk campaigns and expertise in the CRM space or
companies selling other similar solutions.
Technology
distributors partner particularly with data-focused software and technology
providers in the marketing technology sphere. Most businesses worldwide use
email marketing platforms to communicate with customers and to expand their
clientele. Email marketing platforms allow organizations to deploy critical business
communication applications with minimal technical support and minimized upfront
costs.
As
a result, the email marketing market is garnering huge prominence across the
world. A leading market research firm Market Research Future (MRFR), states
that the global email marketing market is projected to garner significant
traction, growing at an impressive CAGR during the review period (2020 to
2027). Proliferating trend of sending slightly different emails to customers
versus prospects impacts the market growth positively.
Also,
the benefits that email marketing platforms offer influence the growth of the
market. Moreover, the rising demand for email marketing solutions and
increasing numbers of enterprises worldwide escalate market sales. Increasing
demand for business analytics and intelligence is another major factor driving
the growth of the email marketing market. Furthermore, the growing popularity
of email marketing platforms and cloud-based applications accelerate the email
marketing market's development.
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Competitive
Outlook:
Highly competitive, the
email marketing market appears fragmented due to the presence of several
well-established players. Mergers & acquisitions, innovation, and brand
reinforcement remain prevailing key trends for the leading players as these
strategies support their expansion plans. They deliver reliable, leading-edge
solutions & services, investing substantially in developing adept
technologies & products.
Players leading the email
marketing market include Zoho Campaigns (India), GetResponse (Poland), Campaign
Monitor (US), Klaviyo (US), HubSpot, Inc. (US), ActiveCampaign, LLC (US),
SendinBlue (France), Salesforce.com, inc. (US), Adobe (US), Kevy (US), AWeber
Communications (US), Pinpointe On-Demand, Inc. (US), Constant Contact, Inc.
(US), Ontraport (US), and Mailjet inc. (France), among others.
Segmentation:
The
email marketing market analysis is segmented into components,
organization size, deployment mode, industry vertical, and region. The
component segment is sub-segmented into solutions and services. The
organization size segment is sub-segmented into large enterprises, medium-sized
enterprises, and small enterprises.
The
deployment mode segment is sub-segmented into cloud and on-premises. The
industry vertical segment is sub-segmented into retail & consumer goods,
travel & hospitality, food & beverages, education, transportation &
logistics, media & entertainment, BFSI, IT & telecom, and others. By
regions, the market is sub-segmented into the Asia Pacific, Americas, Europe,
and rest-of-the-world.
Regional Analysis:
North
America leads the global email marketing market with the strong presence of
major solution providers and advances in related technologies. Besides, the
high digitalization and substantial investments in large and small
organizations in the region drive the market's growth. The US, Canada, and
Mexico are the leading markets for email marketing solutions.
Europe
stands second in the global email marketing market, mainly due to large
deployments of cloud email platforms in marketing. Additionally, the presence
of various notable players and rising numbers of medium and large enterprises
with sizable investments act as significant tailwinds for the region's market
growth.
The
Asia Pacific email marketing market is growing rapidly, heading with the
increasing adoption of email marketing platforms for lead generation.
Enterprises in this region understand the importance of email marketing
solutions to reach a vast consumer base and increase clientele, promoting their
product and service offerings. Furthermore, the rising adoption of AI technology
and digital marketing solutions by large and SMEs to boost sales foster the
regional market's development.
Industry News:
Mar 25, 2021 ---- Campaign
Monitor, a leading provider of powerful & intuitive email marketing
software, announced its partnership with Unsplash, giving customers access to
the new Free Image Gallery with over 2 million images available directly within
the email builder for richer & more creative email campaigns.
Access to the Unsplash image library allows email
marketers to easily create beautiful and highly effective campaigns and
eliminate the extra time and expense associated with image sourcing and
high-cost production.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
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