Mobile Analytics Market, Detailed Analysis of Current Industry Figures with Forecasts Growth By 2027
Market
Scenario:
The
global Mobile
Analytics Market will touch USD 5 billion at a 24% CAGR in the forecast
period 2020- 2027, states the latest Market Research Future (MRFR) analysis.
Mobile analytics helps in measuring the usage and application revenue. Besides,
the tool allows business owners in keeping a track of all the recent trends and
makes smart data-driven decisions, thus increasing customer engagement and
monetization for an app.
Various factors are fuelling the global mobile
analytics market demand. As per the recent MRFR market estimates, such factors
include the increasing use of location based analytics, the invention of latest
technology which are convenient for users, the emergence of innovative ideas
which will benefit users, the proficient use of smartphone for generating
money, the use of mobile as a device that helps to bridge the gap with real
world, and consumers are increasingly using private policies, security
policies, and multiple channels and devices. The additional factors adding
market growth include increasing penetration of smartphones, growing adoption
of various mobile applications, the need for user retention in the mobile
application, the growing need to manage apps efficiently, increasing use during
the COVID-19 pandemic, and the growing adoption of versatile marketing
strategies for apps.
On the contrary, unawareness among the rural
population, high raw material prices, less durability and high unreliability,
high labor charges, and privacy concerns related to the use of mobile data, may
limit the mobile analytics market growth in the forecast period.
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Competitive Outlook:
The
leading players profiled in the global mobile analytics market report include
Mixpanel (U.S.), Microsoft Corporation (U.S.), Flurry (U.S.), Comscore (U.S.),
Webtrends (U.S.), Adobe Systems Incorporated (U.S.), Localytics (U.S.), Google
Inc. (U.S.), IBM (U.S.), and Amazon Web Services (Aws) (U.S.), among others.
Segmentation:
The MRFR report throws light on an inclusive
segmental analysis of the global mobile analytics market based on type,
organization size, and vertical.
By type, the global mobile analytics market is
segmented into mobile advertisement and advertisement analytics (conversion
funnel analysis, ad attribution analysis, and campaign analytics), in-app
behavioral analytics (user profiling and demographics, event tracking, and
touch heatmaps), and application performance analytics (mobile A/B testing,
cross platform analysis, and others).
Based on organization size, the global mobile
analytics market is segmented into large enterprise & small and medium
enterprises.
By vertical, the global mobile analytics market is
segmented into IT and Telecom, automotive, BFSI, government, healthcare, travel
and logistics, media and entertainment, retail and e-commerce, and others. Of
these, the BFSI and retail segments will command the largest share in the
market over the forecast period.
Regional
Analysis:
Geographically, the global mobile analytics market
is bifurcated into Europe, North America, the Asia Pacific, and Rest of the
World (RoW). Of these, the APAC region will remain the driving force in the
market over the forecast period. Constant investments in R&D of mobile
analytics, growing e-commerce trends to attract higher number of customers,
increasing population, growing IT landscape, high adoption of mobile analytics
tools by enterprises, developing countries China and India adopting mobile
analytics software at a large scale due to increasing e-commerce industries,
growing retail sector, competitive advantage, and growing technological
advances in mobile technologies, analytics, and cloud are adding to the global
mobile analytics market growth in the region.
In North America, the global mobile analytics
market is predicted to have healthy growth over the forecast period. The
contribution of developed countries to build network connectivity, the growing
number of mobile users, increasing popularity of mobile analytics among
enterprises, and increasing use of 4G and 3G network are adding to the global
mobile analytics market growth in the region.
In Europe, the global mobile analytics market is
predicted to have lucrative growth in the forecast period for the increasing
sales of consumer electronics segment like tablets, smartphones, and others.
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Table of Contents:
1 Executive
Summary
2 Scope of the
Report
2.1 Market
Definition
2.2 Scope
of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets
Structure
Continued….
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