Antivirus Software Market Trends, COVID – 19 Outbreak, Business Trends, Research Report, Demographic Segmentation by Forecast 2027

 

Market Scenario:

The global Antivirus Software Market Trends is likely to grow at a healthy 10.8% CAGR in the forecast period 2020- 2027, according to the latest Market Research Future (MRFR) analysis. Antivirus software, put simply, is a web security solution which identifies as well as secures cyber vulnerabilities and also defends cyber terrain from critical threats increasing lethality and operating effectively across the businesses. Smartphones, tablets, computers, and others are the different types that have wide applications in different end use industries such as government users, enterprise users, and individual users. 

 

Various factors are fuelling the global antivirus software market share. As per the recent MRFR market estimates, such factors include growing number of businesses, emergence of innovative viruses, threats of cyber-attacks, growing demand for mobile devices, increasing use of external devices like media cards and USBs, initiatives by the government for cyber-security, proliferation of mobile devices, increase in internet users, and increasing use in educational hubs and SMEs. The additional factors adding market growth include increasing use of paid antivirus software among individual users, surge in the demand for smartphones, growing number of partnerships among telecom service providers, smartphone manufacturers, and antivirus software vendors, increasing popularity of cloud-based antivirus, increase in bank frauds and hacking, and need to protect information and data. Besides, increasing use during COVID-19 pandemic to facilitate e-learning, live streaming and more so all through the day owing to work from home trends is also adding market growth. 

 

On the contrary, presence of substitutes, high updating cost, and free or counterfeit cyber security solutions floating in the market may impede the global antivirus software market growth over the forecast period. 

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Competitive Outlook:

The prominent players profiled in the global antivirus software market report include Quick Heal Technologies Limited (India), Beijing Rising Information Technology CO. LTD. (China), Cheetah Mobile Inc. (China), Microsoft Corporation (US), AHNLAB INC. (South Korea), Comodo Security Solutions Inc. (US), Tencent (China), Avira Operations GMBH & CO. KG. (Germany), Beijing Qihu Keji Co. Ltd. (China), Data Cyberdefense AG (Nordrhein-Westfalen), Fortinet Inc. (US), F-Secure (Finland), Avast Software SRO (Czech Republic), Kaspersky Lab (Russia), Trend Micro Incorporated (Japan), Bitdefender (Romania), Mcafee LLC (US), S RO (Slovakia), ESET, and Symantec Corporation (US), among others. 

Segmentation:

The MRFR report throws light on an inclusive segmental analysis of the global antivirus software market based on application and type. 

 

Based on type, the global antivirus software market is segmented into smartphones, tablets, computers, and others. Of these, the computers segment will have the largest share in the market in the forecast period. 

 

Based on application, the antivirus software market is segmented into government users, enterprise users, and individual users. Of these, the enterprise users segment will spearhead the market in the forecast period. 

 

Regional Analysis:

Geographically, the global antivirus software market covers the recent trends and growth opportunity across Europe, the Asia Pacific (APAC), North America, and Rest of the World (RoW). Of these, North America will rule the market over the forecast period. Increasing advances in digital technology, high disposable incomes of demographics, increasing adoption of BYOD policy in most organizations, rising cybercrimes, the growing adoption of cloud technology and antivirus software, various collaborations, partnerships, and mergers between players, and the presence of key technology providers in the US are adding to the growth of antivirus software market in this region. 

 

The global antivirus software market in Europe is predicted to hold the second-largest share over the forecast period. Increasing digitalization, growing instances of cybercrimes, increasing uptake of antivirus software for commercial and individual use, and increasing use in government organizations for protecting confidential data from thefts, piracy, malware, and phishing are fuelling the global antivirus software market growth in the region. 

 

In the APAC region, the global antivirus software market is predicted to grow at a fast pace over the forecast period. The proliferation of BYOD trend in various enterprises, advances in digital technology, rapid economic growth, increasing purchasing power of demographics, software companies in the UK and the US expanding their business in the region, and the high adoption of cloud technology are adding to the global antivirus software market growth in the region. 

 

Industry News

The global Antivirus Software Market Size Trends has been affected due to the lockdown across the regions. This pandemic situation has hampered the Antivirus Software Market Size Growth as well as its productivity, supply chain, and others. Moreover, the global market has lost its investors due to the increasing loss for the products, supply, transportation, workforce, and others. However, in the meantime, the key market players have implied various strategic techniques to boost global market growth. Thus, to meet the global market demands, the global market increased its speed in producing more valuable products for its intended customers. Recently, the global market has stabilized its position in the global market and is expected to register a higher Antivirus Software Market Size for the forecast period.

 

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Table of Contents:

1          Executive Summary

2          Scope of the Report

2.1       Market Definition

2.2       Scope of the Study

2.2.1    Research objectives

2.2.2    Assumptions & Limitations

2.3       Markets Structure

3          Market Research Methodology

3.1       Research Process

3.2       Secondary Research

3.3       Primary Research

3.4       Forecast Model

Continued….

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