Over The Top Content Market, Industry Outlook & Demographic Segment Insight Industry Research
Market Scenario: Over The Top Content Market refers to content delivery, applications and services over the internet that do not utilize traditional distribution methods. Services that utilize the OTT method also cost relatively less than traditional methods of distribution. Since OTT method of distribution uses the internet to deliver TV and film content like cable providers, they use the network infrastructure that is maintained and owned by ISPs. This has caused a certain level of disruption for the traditional cable service providers because of the migration of consumer interest towards third-party firms that offer over-the-top applications. According to a report by Market Research Future on Over-the-Top Content (OTT) Market Research Report- Global Forecast 2023 states that domain is expected to grow approximately by USD 87 Billion by 2023 at a 14% CAGR rate between 2017 and 2023. The introduction of OTT in content has allowed consumers to pay their cable company for i